Welcome to The Purposeful Parent, where intentional families gather to explore how love, legacy, and smart planning come together to build a brighter future. Here, we dive into more than just finances — we talk values, dreams, and the meaningful choices that help you create a lasting impact for your children. Whether you’re navigating the early years or planning for big milestones, this is your space for thoughtful guidance and inspiration.
Gone are the days when every child followed the same path: high school → university → career. Today’s young people are charting their own courses — and that means we, as parents, need to rethink how we plan and save for their futures.
That’s exactly why the Legacy & Education Savings Plan (LESP) was created.
It’s a financial strategy designed with real life in mind — the kind that understands not every child fits neatly into a traditional box. Because the truth is, the future belongs to the flexible.
Here’s why your family’s savings plan should too.
Many traditional education savings plans (like RESPs) are limited. If your child doesn’t pursue post-secondary education, you could lose government grants, face tax penalties, or be forced to re-route the funds.
But what if your child wants to:
Start a small business
Learn a trade
Travel or volunteer abroad
Dive into the arts or tech without a formal degree?
LESP is designed for that kind of flexibility. It doesn’t limit your child’s future — it supports it, whatever it looks like.
Flexibility isn’t just about education. It’s about protecting your child in a changing world.
With LESP, your contributions are backed by a stable, structured financial vehicle — offering growth, guarantees, and protection all in one. Should life throw a curveball, your family isn’t left scrambling. The plan continues growing, regardless of outside circumstances.
That’s peace of mind, built in.
A traditional savings plan is often used up by the time your child is 22. But the big-ticket life moments? They’re just getting started.
With LESP, your child can access funds for:
A first home or condo
Wedding expenses or starting a family
Advanced studies, creative pursuits, or travel
Emergencies or long-term savings goals
Instead of watching the plan disappear after college, LESP keeps working — offering real value as your child’s life unfolds.
Families today are more diverse than ever. Blended families, single parents, entrepreneurs, newcomers, multi-generational households — everyone’s path looks a little different.
LESP is built for that diversity. It’s a customizable, values-driven plan that supports your unique goals and dreams. It doesn’t try to fit you into a box. It asks: What kind of future are you building — and how can we help you get there?
If there’s one thing we know, it’s that our kids will grow up in a world we can’t fully predict. But one thing remains constant: they’ll need support, stability, and freedom to explore the life they want.
With the Legacy & Education Savings Plan, you’re not just saving money. You’re building flexibility into their future — and empowering them to walk their own path with confidence.
Book your free consultation with a Smart Start Advisor today and learn how LESP can adapt to your family’s future — no matter where it leads.
We help Canadian parents take control of their child’s future through the Legacy & Education Savings Plan (LESP) — a solution designed to build generational wealth, fund milestones and provide guaranteed, tax-advantaged growth.
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